OSCO Controls, An Autoquip Company Announces New Website
By Julie Rice
Julie Rice
Marketing Manager
As Marketing Manager at Autoquip, I am passionate about driving lead generation and delivering measurable results that fuel business growth. With extensive experience in marketing our custom lifting solutions, I have successfully executed impactful strategies across website development, digital marketing, trade shows, and product promotion. My focus is on showcasing Autoquip’s innovative solutions that enable our customers to enhance efficiency, productivity, and operational excellence.
Articles by Julie Rice
Autoquip Adds 2 New Hires to its Growing Team
By Julie Rice
Autoquip Announces They Have Acquired A Controls Company
By Julie Rice
Autoquip Employees Support Local Community Events
By Julie Rice
Autoquip Contributes to OCC Advanced Manufacturing Laboratory
By Julie Rice
Autoquip Hosts High School Students for Plant Tour and Industry Overview
By Julie Rice
Billy Hawkins Promoted to Manufacturing Supervisor of 2nd Shift
By Julie Rice
New Hire Wes Kennedy to Quality Assurance Team
By Julie Rice
Autoquip Welcomes Michael Brown to the Production Control Team
By Julie Rice
Autoquip Hires New Production Control Planner for 2nd Shift
By Julie Rice
Michael Merritt Promoted to Manufacturing Supervisor
By Julie Rice
Autoquip Receives MVS Award
By Julie Rice
Julie Rice's Credentials & Experience
38+ Years of Experience
Proven track record in marketing strategy, lead generation, and product promotion for industrial lifting solutions.
Education & Certifications
Bachelor of Science, Advertising
Industry Experience
Marketing leader with nearly four decades of experience spanning consumer brands, retail, hospitality, travel, entertainment and industrial manufacturing. My career has evolved from national media buying and strategic media planning for major consumer brands to leading integrated B2B marketing for complex engineered products and manufacturing solutions. This broad background gives me experience across brand strategy, media, digital marketing, product marketing, content development, agency management, trade shows and sales support, with a consistent focus on connecting marketing strategy to business objectives and customer needs.
Achievements & Responsibilities
Advanced Autoquip’s marketing strategy from a more traditional approach toward an integrated digital marketing model, partnering with agency teams across website strategy, SEO, paid media, content, analytics and emerging AI-search initiatives while building stronger processes for lead tracking and performance measurement.